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Associated Press
Herbalife is featured along with other leading companies that are using sports and
fitness sponsorships to promote their brand in the International Herald Tribune,
"Follow the money and it leads to sports," (March 30, 2006).
The company's sponsorships of volleyball in Japan, a triathlon in France and dragon
boat races in Hong Kong are featured, along with a quote from Herbalife President
and Chief Operating Officer Greg Probert, who said "If we were to do classic
advertising on television, you're getting your name out there, but it lacks that
emotional connection of getting our distributors involved with us."
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U. S. News & World Report
Chief Executive Officer and triathlete Michael O. Johnson was interviewed for
an article on CEOs who participate in triathlons in U.S. News & World Report,
“Racing to the Top? Try the Triathlon” (January 27, 2006 special edition of
usnews.com). This is a widely known business/lifestyle publication.
“Michael Johnson, 51, the CEO of Herbalife, observes that ‘everyone knows
at least one of the skills in this. So it's more inclusive than running or biking
alone might be. Some companies sign up for short-distance races, fielding
three-person relay teams, with each person doing one leg’.” |
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Herbalife Malaysia Opening
In conjunction with the opening of Malaysia as our 61st country last weekend,
Dato' Ronie Tan, managing director, held a press
conference attended by reporters from all of the major daily newspapers, as well as
the national news station. The opening received great local coverage and
Greg was interviewed by several leading Malaysian publications: including Berita
Harian ? Ekonomi, the leading Malay language paper; and Nanyang Siang Pau, one of the leading Chinese language dailies; as well as the best-selling and most
highly regarded publication on business and investment, The Edge. |
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CEO Michael O.
Johnson sweeps MarketWatch Readers' Choice Award
Herbalife CEO Michael O. Johnson won the 2005 MarketWatch Reader’s
Choice CEO of the Year Award. Candidates included some of the most well-known
U.S. chief executive officers, such as Apple Computer Inc.’s Steven Jobs,
Microsoft Corp.’s Steven Ballmer and General Electric Co.’s Jeffrey
Immelt. Michael O. Johnson received 55% of the vote. |
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Spotlight on Liftoff™ American Health & Fitness Magazine
Liftoff™ effervescent energy drink was highlighted in American Health & Fitness. A magazine for serious athletes and weekend warriors, American Health & Fitness is distributed throughout North America and Canada and is available on newsstands.
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Herbalife Sets Guinness World Record
It’s official! Herbalife entered the Guinness Book of World Records in
2005 for the largest conference call in the world. CEO Michael O. Johnson led
a ShapeWorks™ conference call in March 2004 where 10,424 Distributors and
staff were simultaneously connected. U.S. presidential candidate Howard Dean
held the previous record, when in 2003, 3,466 people were connected on one of
Dean’s conference calls. |
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Countdown to Liftoff™: TV commercial spotlights Herbalife’s energy drink in action
Liftoff™ took center court on NBC, a major U.S. network, when our first-ever Liftoff™ television commercial was aired nationwide during the AVP's Summer Volleyball Tour. The ad included Herbalife-sponsored athletes Olympic Bronze Medalist Elaine 'EY' Youngs and Rachel Wacholder. |
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HFF in the News
The Herbalife Family Foundation’s Casa Herbalife program provides good nutrition to children. The non-profit HFF was featured in Atlanta’s Season magazine
for establishing a Casa Herbalife at the Atlanta Children’s Shelter. In
addition, the Direct Selling News featured an in-depth story on the
foundation’s efforts around the world.
Official HFF Website |
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Herbalife NouriFusion™ and
Herbal Aloe Make Headlines
Articles about NouriFusion™ MultiVitamin Skincare and Herbal Aloe
hit newsstands in our markets around the world. Publications include: People
En Espanol, U.S.; Benefit, Italy; and Top Sante,
Netherlands. Our skincare products have also been widely featured throughout
Asia in women and fashion magazines, including FL, Marie Claire, W, Casa
Living, GQ, Luxury and My Wedding. |
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